Step back into the golden age of American and Canadian whiskey advertising with this 10‑piece Seagram’s Whiskey collection, spanning from 1942 through 1971. These original magazine advertisements capture the evolution of Seagram’s branding—from wartime messaging and mid‑century design to the sleek, modern look of the 1970s.
This curated set includes ads from Seagram’s Five Crown, Seven Crown, V.O. Canadian Whisky, and 100 Pipers Scotch, offering a rich visual timeline of one of the most influential spirits companies of the 20th century. Each advertisement reflects the era’s design language: patriotic themes of the 1940s, refined post‑war optimism, mid‑century decanter elegance, and the bold individuality of the 1970s.
Included Advertisements (10 Total)
Seagram’s Five Crown Blended Whiskey – “Introducing The Finer Seagram’s 5 Crown… In The Beautiful New Host Bottle” – June 8, 1942
Seagram’s Five Crown Blended Whiskey – “Thank Goodness For Good Taste” – September 17, 1945
Seagram’s Five Crown Blended Whiskey – “Keep Up The Good Spadework Say The 5 Crowns” – March 25, 1944
Seagram’s V.O. Canadian Whisky – “Integrated Transportation Center By Men Who Plan Beyond Tomorrow” – September 10, 1945
Seagram’s 7 Crown American Blended Whiskey – “In The American Tradition… The Leader Is Chosen” – October 8, 1956
Seagram’s 7 Crown American Blended Whiskey – “The Season’s Most Beautiful Decanter… Holds The World’s Most Welcome Whiskey” – 2‑Page Spread – 1962
Seagram’s 7 Crown American Blended Whiskey – “One Of A Kind” – May 1970
Seagram’s V.O. Canadian Whisky – “Make Everyone Feel He’s First On Your List” – January 1970
