Benson & Hedges Family of Vintage Advertisements – 10 Original Ads (1960s–1980s) - Lot #1

This curated Benson & Hedges Family of Ads Collection brings together 10 original, authentic magazine advertisements spanning the late 1960s through the 1980s—an era defined by bold graphic design, clever marketing, and the iconic long‑cigarette humor that made Benson & Hedges a household name. Each ad is an original print pulled from period magazines, not reproductions, offering collectors and decorators a genuine slice of mid‑century advertising history.

These ads showcase the brand’s evolution across two decades: playful disadvantage campaigns, menthol sweepstakes, the famous “America’s Favorite Cigarette Break,” and the introduction of the New Lights Box. From witty taglines to vibrant photography, each piece reflects the cultural tone of its year—making this set a standout addition to any vintage ephemera collection.

Included Ads (10 Total)

1. New Lights Box – The New Case For The Best‑Tasting Lights – 2‑page ad – January 1988

2. 5 Long Green Sweepstakes – Menthol 100’s – August 1975

3. America’s Favorite Cigarette Break – January 28, 1972

4. 100’s Must Taste Pretty Good – Look What People Put Up With To Smoke Them – November 27, 1970

5. B&H I Like Your Style – January 1979

6. Pick‑Your‑Favorite‑Disadvantage Sweepstakes – 2‑page ad – April 21, 1970

7. America’s Favorite Cigarette Break – September 21, 1971

8. 3, 4, Maybe 5 Words Longer Than King Size – June 14, 1968

9. New Lights Box – Best‑Tasting Lights – 2‑page ad – December 1987

10. The Moderate Smoke – It’s Not Strong – It’s Not Weak – October 13, 1972

Historical Notes

Benson & Hedges advertising is celebrated for its humor, oversized cigarette imagery, and clever “disadvantages” campaign—one of the most recognizable ad series of the 20th century. These ads capture the shifting aesthetics of print media from the late 60s mod era through the polished photography of the 1980s. Collectors value these pieces for their cultural relevance, graphic design, and the brand’s unique place in American advertising history.

Perfect for Decorators

• Vintage‑themed offices, lounges, bars, and smoking rooms

• Retro gallery walls, mid‑century modern interiors, and Americana displays

• Framed sets for restaurants, man‑caves, or retail spaces

• Conversation pieces for eclectic or nostalgic décor

The bold colors and clever layouts make these ads ideal for framing individually or as a coordinated multi‑piece display.

Ideal for Collectors

• Advertising historians and ephemera collectors

• Tobacco memorabilia enthusiasts

• Fans of mid‑century graphic design

• Resellers building curated vintage lots

• Gift buyers seeking unique, authentic period pieces

Each ad is an original magazine pull—perfect for archiving, framing, or adding to a growing vintage collection.