Viceroy Cigarette Vintage Ad Collection – 10 Original 1970s Prints – Lot #2

Add a bold touch of mid‑century and early‑1970s Americana to your collection with this curated 10‑piece set of original Viceroy Cigarette magazine advertisements. These are authentic vintage prints, not reproductions—perfect for collectors, decorators, archivists, and anyone who appreciates classic tobacco advertising and retro graphic design.

This lot highlights Viceroy’s early‑1970s shift toward lifestyle storytelling, personality‑driven scenes, and the “Full Taste of Viceroy” campaign. Each ad captures a unique cultural moment—from city living and home décor inspiration to racing, travel, and everyday leisure.

What’s Included

You will receive all 10 original Viceroy ads, pulled from magazines published between 1970 and 1974:

1. Don’t Settle For Some Of The Taste Some Of The Time – February 1970

2. Their Garden? Just A Window Box On A City Street – September 1970

3. Pigskin? Or Calf’s Hide? One Thing For Sure … For Them It Won’t Be An Imitation – January 1971

4. Their Imagination? It Really Lets Loose When They See Unfinished Furniture – May 1971

5. Marigolds, Daisies, Mums – A Shop Full Of Flowers – December 1971

6. After Going 121 m.p.h., He’s Not About To Smoke A Boring Cigarette – November 1974

7. Tonight It’s The Orient At Home – 1971

8. Get The Full Taste Of Viceroy – June 30, 1972

9. Get The Full Taste Of Viceroy – August 4, 1972

10. Get The Full Taste Of Viceroy – September 29, 1972

Historical Significance

These advertisements reflect a dynamic era in U.S. tobacco marketing:

• 1970–1971: Lifestyle‑driven storytelling—urban gardening, home décor, hobbies, and personal identity.

• 1972–1974: Strong “full taste” branding and bold imagery, aligning with cultural shifts and tightening advertising regulations.

They offer a vivid look at how cigarette companies adapted their messaging during a period of major change in American advertising history.

Decorator & Collector Uses

These original prints are ideal for:

• Framed wall art in offices, lounges, dens, bars, or retro‑themed spaces

• Tobacco memorabilia collections

• Vintage collage or mixed‑media projects

• Antique booth displays and curated retail setups

• Graphic design inspiration and historical reference

Their saturated colors, storytelling layouts, and early‑70s aesthetic make them visually striking pieces for display or resale.

Product Details

• Quantity: 10 original advertisements

• Era: 1970–1974

• Condition: Vintage magazine pulls