Viceroy Cigarette Vintage Ad Collection – 10 Original 1960s–1970s Prints – Lot #1

Bring mid‑century Americana into your collection with this curated 10‑piece set of original Viceroy Cigarette magazine advertisements, spanning the early 1960s through the early 1970s. These are authentic vintage prints, not reproductions—ideal for collectors, decorators, archivists, and anyone who appreciates classic tobacco advertising and retro graphic design.

What’s Included

This lot contains 10 original Viceroy ads, featuring iconic campaigns such as “The Taste That’s Right,” filter‑focused messaging, lifestyle imagery, and early‑70s full‑flavor branding. Each ad is pulled from period magazines and preserved with its original color, typography, and layout.

Historical Significance

These advertisements reflect a pivotal era in American marketing:

• 1960s: Emphasis on smooth taste, balance, and filter innovation.

• Late 1960s–1970s: Lifestyle‑driven imagery and bold messaging as tobacco brands adapted to cultural shifts and tightening regulations. They offer a snapshot of how cigarette companies shaped public perception during one of the most influential decades in U.S. advertising history.

Decorator & Collector Uses

Perfect for:

• Framed wall art in offices, lounges, dens, bars, or retro‑themed spaces

• Tobacco memorabilia collections

• Vintage collage or mixed‑media projects

• Antique booth displays and curated retail setups

• Graphic design inspiration and historical reference Their bold mid‑century layouts and saturated colors make them visually striking pieces for display or resale.

Product Details

• Quantity: 10 original advertisements

• Era: 1963–1972

• Condition: Vintage magazine pulls

Ad Titles Included

1. Viceroy’s Got The Taste That’s Right … Right Any Time Of The Day – March 7, 1967

2. Never Forgets … Never Quits – August 1, 1969

3. The Only Time Viceroy Runs Out Of Taste – April 12, 1968

4. Viceroy’s Got The Filter For The Taste That’s Right! – June 18, 1965

5. Viceroy’s Got The Taste That’s Right … Right Any Time Of The Day – August 12, 1966

6. Viceroy’s Got The Taste That’s Right … Right Any Time Of The Day – February 7, 1967

7. Viceroy’s Got The Filter For The Taste That’s Right! – June 18, 1965

8. Viceroy’s Got The Taste That’s Right – Not Too Strong … Not Too Light – December 14, 1963

9. Browsing Through A Bookstall – February 1971

10. Get A Taste Of What It’s All About – Get The Full Taste Of Viceroy – 1972